Loewe Solo
Loewe Solo, we created a visual narrative built around the tension and harmony of opposites — light and shadow, earth and air, classic and modern. The fragrance itself speaks of duality and equilibrium, so our goal was to echo that essence in every frame.

The central concept was inspired by the Spanish architectural tradition of sobriedad elegante — elegant restraint. We placed the bottle in a sun-drenched minimalist room, where warm terracotta walls met cool travertine textures. A single ray of golden-hour light split the space diagonally, casting sharp shadows and illuminating the fragrance with a painterly glow.
Every detail of the 3D model was treated with reverence — the clean lines of the bottle, the subtle frosted glass texture, and the interplay of warm amber hues with matte graphite accents. The perfume stood alone, yet powerful — like a sculpture designed for scent.
We framed the composition to emphasize solitude, not emptiness — allowing the fragrance to breathe, to speak for itself. The contrast between natural and constructed elements amplified the brand’s message of balance: fire and calm, strength and softness.
The final visual offered a timeless elegance that resonated across print, digital, and in-store. More than a product render, it was a meditation on what it means to be alone — and complete. Loewe Solo, reimagined not just as a fragrance, but as a state of being.